DrawerDecor Press
DrawerDecor As Seen in Magazines
FOR IMMEDIATE RELEASE
Adjustable drawer organizer offers easy custom fit, style and affordable function
Inventor Keith Nielson has designed a system for organizing
kitchen drawers that makes finding utensils a snap for cooks, offering orderly and attractive
storage to please any household neatnik.
DrawerDecor™ keeps kitchen utensils such as spatulas, ladles, and ice cream scoops from
shifting when a drawer is opened or closed.
"Our utensil drawer was always a mess," Nielson said. "The key to organization is having a
place for everything, and having everything in its place. I looked at drawer organizers on the
market and discovered that they only o ered room for basic utensils and didn't provide the
custom fit I needed for shapes, like our Pampered Chef® utensils. Plus, they weren't offered
in colors that matched our kitchen or personal style."
Unlike generic-sized cutlery organizers made of wood, wire or molded plastic, or thermoformed
trays which require consumers to choose the correct size, Nielson's design uses a
non-slip rubbery material that is tacky to the touch, completely adjustable, and easily rinsed
clean. His four-piece system includes a basemat that is quickly custom sized and three
component parts which stick to the mat. Two sizes of elongated barriers hold handles in
place, and triangular-shaped pieces keep the neck or head of a utensil from rolling or twisting.
DrawerDecor™ is available in KMN red, sky blue, lime, orange and iris. New colors will be
added to the palette throughout the year. The basemat may be purchased alone, and pieces
for the system are sold separately in packages of five.
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Keith Nielson designs consumer products and holds the patents or has patents pending on items ranging from the Caution Clip safety device to cooling suits for bullet-proof vests. He licenses ideas to other companies for manufacturing and develops products himself or through his partnership in the Traverse City-based Foresight Design Group, LLC. A member of the United Inventors Association, he is among the top 10 percent of inventors in a proprietary network of innovators referred by Big Idea Group of New Hampshire to companies seeking input or ideas.